Quick answer: Town Gratitude in Graveyard Keeper 2 is the gold thumbs-up number at the top of the screen. Sermons spend it: a sermon pays out the smaller of your Gratitude and your church rating, so have at least 10 before every Wrath-day sermon. Earn it from quest gratitude scrolls (+5), burial certificates sold at the tavern (+1 each) and the thumbs-up goods merchants ask for each week. The cap starts at 10 and rises to 20 after your first battle win.

Players ask about it in three ways. Best way to get gratitude is answered by the table below. How to use town gratitude has one answer: sermons at the church. How do you increase town gratitude maximum means raising the cap, which only battles do. Players also ask what's the difference between thumbs up and happy faces: the thumbs-up is Town Gratitude, and the happy faces are your friendship with one character, which tracks their quest progress.

Quick facts

  • Icon: gold thumbs-up at the top of the screen
  • Used for: sermons; each one uses up your Gratitude
  • Starting cap: 10
  • After the first battle win: 20
  • Easiest weekly source: thumbs-up goods sold to merchants

Best ways to get Town Gratitude

SourceGratitude
Gratitude scroll from quests or battles+5 each
Burial certificate sold to Januarius+1 each
Thumbs-up goods sold to a merchante.g. 30 wheat + 30 carrots to Herm gave 4
Port warehouse orders15 / 20 / 25
Scroll bought from Januarius+5 for 5 silver

The weekly thumbs-up sale is the one most players miss. Open a merchant's trade menu and look for the thumbs-up icon and a quantity next to an item, like 30 wheat a week for Herm.

How to use Town Gratitude

Open the church

Sermons need the church, which opens after Jack's boat quest. The twins row Jack's boat.

Build Gratitude up to at least 10

A sermon pays the smaller of your Gratitude and the church rating, so low Gratitude caps the payout.

Hold the sermon on Wrath day

The more Gratitude you have, the more people attend. The sermon uses up your Gratitude, so refill it during the week.

Raising the maximum

  • Start: 10
  • After winning the first battle and reopening the Port: 20 (Battles)
  • Beyond that: win the battles that open each town district

A great church doesn't help if your Gratitude is low. The sermon pays the lower of the two, so a sermon at 2 Gratitude pays like a 2-point church.

FAQ

Related

  • Money: burial certificates pay money and Gratitude
  • Battles: wins raise the cap
  • Energy: the thumbs-up next to the energy bar isn't health
  • Twins: the quest that leads to the church

Sources: a 7-tips guide and a 100-day playthrough on YouTube, Steam Community discussion "What's the difference between thumbs up and happy faces?", AllThings.How.